Martin, Lapiz Dress Up Hanes Her Way

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

ATLANTA A television campaign for Hanes Her Way from The Martin Agency and Lapiz Integrated Hispanic Marketing broke this week in general and Hispanic markets, the company said.

Spots touting the Winston-Salem, N.C., apparel maker’s “body creations” in English and Spanish will air through August to coincide with the back-to-school selling season.

Although the collection of coordinating bras, panties and shapewear is sold at mass retailers like Wal-Mart, Kmart and Target, the general-market spots focus on women preparing for special occasions and celebrating the fun of dressing up.

The





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in