Martin Defends Marketing Duties For Saab Cars USA

Saab Cars USA heard presentations last week for its $10-15 million direct- and relationship-marketing account, sources said.

The Norcross, Ga.-based client saw seven shops including the Richmond, Va., incumbent, The Martin Agency; MRM, partnering with Austin Kelley Advertising in At-lanta, and Digitas of Boston.

The agency pitches were made in response to an assignment issued by the client, sources said. No decision date has been given.

Sources said Martin is likely to retain the account. “The review is simply in response to general practices within [parent company] GM,” a source said.

Digitas, through its London office, also works on relationship-marketing projects for the Swedish automaker.