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ATLANTA The Newspaper Association of America said it plans to launch a national campaign next month to encourage advertisers to continue buying ads in newspapers.
The campaign was developed by The Martin Agency, an Interpublic Group shop in Richmond, Va., and includes print and Internet ads. The print ads will run in newspapers and industry trade journals nationwide beginning March 20. Five animated Web banners comprise the Internet campaign.
It’s the first national effort from the NAA since 2003, an effort also led by Martin, and the first campaign targeting newspaper advertisers.
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