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If you think The Martin Agency’s new television spots for Advance Auto Parts look like they were made by amateurs, you’re wrong, but you get the point.
Tagged “The best part is our people,” six 30-second spots reduce the art of the commercial to the farce of home movies.
Copywriters John Mahoney and Steve Bassett and art director Michael Wright decided that their Roanoke, Va.-based client, which sells car parts and repair expertise to do-it-yourselfers, could do their own commercials as well.
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