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ATLANTA Thomasville Furniture has selected The Martin Agency as its lead shop, the client confirmed.
The decision follows talks with a handful of agencies, including Interpublic Group’s Mullen in Winston-Salem, N.C., and Havas’ McKinney + Silver in Raleigh, N.C., sources said.
Thomasville vice president of marketing Mitch Scott said he looked at agencies with pertinent experience in furniture and retail, adding that he and new president Tom Tilley, who joined the company from Pennsylvania House Furniture in May, were impressed with Martin’s strategy and creative work.
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