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ATLANTA Thomasville Furniture has selected The Martin Agency as its lead shop, the client confirmed.
The decision follows informal talks with a handful of agencies, independent Price McNabb in Charlotte and Havas’ McKinney + Silver in Raleigh, N.C., sources said. IPG’s Mullen did not meet with the client as Adweek Online previously reported.
Thomasville vice president of marketing Mitch Scott said he looked at agencies with pertinent experience in furniture and retail, adding that he and new president Tom Tilley, who joined the company from Pennsylvania House Furniture in May, were impressed with Martin’s strategy and creative work.
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