Martin Agency Tweaks Creative

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Creatives at The Martin Agency are seeing double—and in the eyes of management, that’s a good thing. The Interpublic Group shop has dropped its group cd structure in favor of two creative directors working in pairs to run small teams of five to seven people. It has also brought in eight new staffers from across the country to join the scrum.

Each client at the $380 million Richmond, Va., agency, which handles Vanilla Coke, Geico and UPS, will now have several teams working on its business.

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