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NEW YORK The Martin Agency, an Interpublic Group unit, said it has been hired by Fuze on a project basis to provide strategy and creative for the client’s range of infused beverages.
“Our team is eager to find unexpected ways to promote trial and to educate consumers about Fuze’s enlightened stance on health benefits and great taste in a beverage without all the ingredient baggage that is typically part and parcel with beverage brands,” said Steve Sanders, agency vp, account director.
Fuze
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