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ATLANTA Global Crossing has emerged from Chapter 11 with a print campaign breaking today from The Martin Agency.
Ads in dailies including The Wall Street Journal seek to raise awareness that the telecom has completed its financial restructuring. Earlier this week, Singapore Technologies Telemedia invested $250 million in the Florham Park, N.J., company for a 61.5 percent equity share. The advertiser emerged from bankruptcy Dec. 9.
The campaign, created by the Richmond, Va., Interpublic Group shop, uses “One planet.
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