CHICAGO – Last week Marshall Ross was named executive creative director of CME-KHBB/Chicago just three months after former executive creative director Tom Reilly left the agency and Ross and Charlie Galli were named co-creative directors. Ross joined CME-KHBB in February following the demise of Mitchiner, Ross & Kahn, an agency Ross co-founded and ran for five years. Ross said his goal for the agency is to ‘get this place on the map creatively and give McConnaughy (Stein Schmidt Brown), (Hal) Riney (& Partners), Arian, (Lowe Travis & Gusick) and Cramer-Krasselt a run for their money. That’s who we want to be considered against for new business.’ Ross said the level of creativity for a number of clients has improved and the agency is working hard to raise the standard across the board.
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