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LOS ANGELES Marshall Advertising and Design’s first image campaign for HKS auto parts broke in car enthusiast magazines this month and rolls out in its entirety through January, the agency confirmed.
The print ads, appearing in magazines such as Sport Compact Car, Import Tuner, Super Street and Drag Sport, feature road signs along blurred stretches of California highways challenged by copy line sentiments. To a “Watch Downhill Speed” sign, the copy retorts, “Yeah, watch and learn.”
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