Mars Launches PlanetPromote

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New Unit From Michigan Agency Will Specialize in Promotions
DETROIT–Mars Advertising is expanding its system with a startup venture called PlanetPromote to provide account-specific marketing and promotion.
The Southfield, Mich. agency’s new subsidiary was created in collaboration with Detroit Web developer Media Genesis.
Anne Howe, a former vice president and head of Mars Online, will serve as chief operating officer of the division, which will have offices in Southfield and Troy, Mich. She did not downplay her expectations of the division, saying it will “revolutionize” the way manufacturers and retailers can partner on the Web.
PlanetPromote’s main offering is an Internet application called PromoBolt, in which retailers can quickly put together sweepstakes, surveys and loyalty card tie-ins aimed at consumers.
There are numerous co-branding opportunities for clients with the system, Howe said.







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