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Marriott knows how to make a statement when it comes to out-of-home marketing. On Tuesday, the chain transformed Vanderbilt Hall at New York’s Grand Central Terminal into a hotel lobby and invited musician John Legend to perform.
Last October, Marriott launched an ad campaign across U.S. airports to showcase its redesigned lobbies. Dubbed “Refreshing Business,” the lobby concept began rolling out in 2008, and the new design has been implemented at more than 180 Marriott hotels in the U.S.
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