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CHICAGO Hotelier Marriott International has tapped Burrell Communications to handle the company’s minority public relations initiatives without a review.
“We are excited about this opportunity to partner with Marriott,” said Tom Burrell, chairman and CEO of the Chicago-based agency, in a statement. “Advertising and marketing campaigns are no longer limited to traditional media.”
The assignment includes consulting, marketing and planning for the Atlanta-based company’s diversity initiatives.
Marriott, through its lead advertising agency, Mcgarrybowen in New York, broke a campaign this week with the tagline, “It’s the Marriott way.”
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