Marriott Enlists N.Y. Startup

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NEW YORK Marriott International has expanded its agency roster by hiring mcgarrybowen, the startup that handles lead creative duties on Verizon Communications, a client representative said.

The shop here will work on various Marriott lodging brands, including Marriott, Courtyard, Renaissance, Fairfield Inn, Residence Inn and SpringHill Suites. But the agency previously assigned to those brands, Interpublic Group’s McCann-Erickson in New York, remains on the roster, the rep said. It was not clear how the expanded lineup will work, and the rep did not return calls seeking clarification.

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