Married With Children

Some hotels target families as a key market. Others try to attract romantically inclined couples. Mendelsohn/Zien Advertising, Los Angeles, is looking to attract both with the same ads in its latest print campaign for Loews Coronado Bay Resort.
The first black-and-white print ad (shown here) depicts a giggling young couple, sharing an enormous pair of striped pajama bottoms, staring into one another’s eyes. The copy reads, “Be with your kids. Be a couple. Be a couple of kids,” with the reservation number for the Coronado, Calif., resort.
The ad breaks in June issues of Sunset, Travel & Leisure, Los Angeles Magazine and other regional and national lifestyle and travel publications. Similar ads from the Los Angeles shop will roll out in the next few months.
–Teresa Buyikian