Marquis Jet Airs Its Differences in Print

NEW YORK After cameo roles on The Apprentice and Last Comic Standing, Marquis Jet Cards is taking a more traditional ad route with a $3-5 million print campaign that targets corporate titans as well as millionaires next door.

“There are hundreds of thousands of people who can afford to fly with Marquis that don’t even know it,” said Ken Austin, executive vice president and chief marketing officer at Marquis. Those “close to a million” people have net worths hovering around $5 million, he said, and would not think much of spending more than $100,000 on 25 hours of private flight time.

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