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Marquardt & Roche and Partners continues its run in the business-to-business market with the addition of a tech account and upcoming product launches for a new pharmaceutical client.
The Stamford, Conn., agency recently picked up work for Goodway Technologies, a crosstown manufacturer of industrial cleaningand maintenance equipment. Marquardt’s print ads will break this summer in trade publications. Spending was not disclosed.
“Our heritage is in business-to-business marketing; Goodway is an obvious fit for that experience,” said agency president Howard Meditz.
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