Amid their general confusion about geography, college students are ignorant about the country of origin for consumer brands. In a poll by Anderson Analytics, 53 percent of students thought Nokia is a Japanese outfit (it’s Finnish); 58 percent believed Samsung is Japanese (it’s South Korean). Brands based in the U.S. were not immune to such confusion, as 42 percent said Motorola is Japanese, topping the 38 percent who knew it’s American.
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