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Everyone, it seems, has a fish story. It so happens, though, that Dick Hobbs has one that’s true, and he’s got the fish hanging on his wall at Leo Burnett to prove it.
This particular fish is a 48-inch muskie he caught in a remote lake in northern Ontario not too many summers ago.
With very little prodding, Hobbs will tell you he caught this 33-pounder with a 6-pound test line, which is a little like bagging an elk with a butterfly net.

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