Marketing Execs Hit the Reset Button

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CANNES, FRANCE The lingering economic downturn is a forbidding cloud hanging over Cannes. Few conversations occur without touching on what’s been a dreadful year for most in the advertising business. Even in an industry that lives on optimism, many see tough times stretching ahead. They got little succor from the analysis of Microsoft CEO Steve Ballmer. Asked yesterday about an economic recovery, he instead spoke of a “reset.” His point: Forget about growing from the previous level, there’s a new base to build from.

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