Marketing Boss Leaves Mexican Restaurants

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LOS ANGELES Ira James has resigned as senior vice president of marketing for Acapulco/El Torito Restaurants, effective immediately, the company said today.

James had been with the Long Beach, Calif., company since October 1993. Two years ago, he led an ad agency search for Acapulco and El Torito that resulted in the hiring of Perceive in Long Beach, which continues to handle those accounts.

A company representative said that James is “taking time off and considering his options.”



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