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The advertising world is all atwitter about Twitter. A majority of the public at large, by contrast, hasn’t even gotten sufficiently interested in Twitter to have a disparaging opinion about it. These contrasting views emerge from a dual-audience LinkedIn Research Network/Harris Poll conducted last month.
People who have a professional involvement in the advertising decision-making process, whether at ad agencies or client companies, were asked to choose among three ways of describing Twitter (or, as a fourth option, saying they “don’t know enough about Twitter to have an opinion”).
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