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NEW YORK People en Espanol on Saturday mounts Fiesta 2008, an all-day family event that celebrates Hispanics’ heritage and provides a lucrative venue for marketers to connect with consumers up close and personal.
In its third year, Fiesta provides marketers with the outreach segment of a Hispanic-targeted advertising partnership that has marketers such as ABC Entertainment, JC Penney and Maybelline Garnier New York signing up as three-peat sponsors of the event. On board for the first time: State Farm and Verizon Wireless.
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