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The ad industry last week defended existing safeguards after the Center for Digital Democracy called for a moratorium on digital-marketing techniques that could harm young Web surfers.
“There’s already a structure to protect all adults and children alike, because the Federal Trade Commission has authority over false or deceptive or unfair acts or practices,” said Dan Jaffe, evp for government relations at the Association of National Advertisers.
The CDD sent a letter to the FTC last Tuesday urging the organization to review and analyze the interactive-advertising technologies and tactics used by companies to target children, tweens and teens.
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