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Carnival Cruise Lines should post a two-to-three-minute PR video to its Facebook and Twitter pages—and pronto—if it wants to repair the brand damage that's occurred after the Triumph ship fiasco of the last few days, according to industry players.
From Carnival to its brand competitor Royal Caribbean—which is slated to run a 30-second ad during next weekend's Oscars broadcast—the cruise industry needs to deal with the disaster by being in the moment, marketers say.
"They need to own it," said Barry Chandler, CMO of tech firm Buzztime, who actually worked on a Cunard cruise ship for four years earlier in life.
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