Market Profile: Atlanta

Following rapid growth, Atlanta fell hard in the recession. The market’s unemployment rate is higher than the national average, several small banks have failed and a record number of homes were put up for sale. One of the top markets for auto sales, the auto ad category is down between 35 percent and 40 percent. But in recent months, media advertising conditions have improved, driven by Clearwire and other telecom companies, as well as business from fast food, financial, big-box retailers and a Dec.