Mark Dolliver's Takes: Thank Goodness for DVDs

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

When it comes to watching movies, there’s no place like home. A Zogby International survey asked adults whether they’d rather have “free unlimited DVD rentals with no late fees for a year” or “a year’s worth of free unlimited movie passes.” The DVDs beat the free passes by 63 percent to 30 percent. As it happens, consumers have been voting with their feet: 10 percent said they go out to the movies more often now than they did five years ago; 45 percent said they go less often, including 27 percent who said “much less.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in