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When Kellogg announced it would stop touting not-so-healthy cereals to kids, news reports inevitably cited the rise of childhood obesity. As it happens, though, a recent Federal Trade Commission report indicates food advertisers aren’t as guilty in this context as people assume. Kids 2-11 do see lots of food commercials—some 5,500 a year as of 2004, the year whose data the FTC analyzed. But they saw even more when obesity was not a common childhood malady.
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