Mark Cuban tells media people they could learn a little something from drug dealers

An Advertising Week session on Wednesday focusing on the future of media, produced by Mediapost and moderated by Wired editor Chris Anderson, quickly evolved (or devolved) into a battle of the quipsters. Digital impresario Mark Cuban (shown here) got things rolling as he made his case that media companies that give away their content for free will be losers in the long run. Offer a sample to hook consumers, and then upgrade them to subscriber status, he argued, adding that it's technique that "drug dealers have been using for years."