Marcus Thomas Wins Bedford Labs

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Marcus Thomas’ latest new-business win is a real shot in the arm.

Ohio-based Bedford Laboratories after a review has named the independent in Cleveland as its first lead agency.

A brand identity redesign and marketing materials are on tap for 2011. Spending was not disclosed.

Marcus Thomas partner Mark Bachmann said, “This is a category that is right now on the cusp of a tremendous growth spurt. There’s an all-time record number of drug products now coming off patent, plus new avenues in bio-identical research that promise to open up even more.”

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