Doremus has added Marcus Kemp to share leadership of its New York creative department with Evelyn Neill, the shop’s executive creative director since 2008.
Kemp, 51, most recently was a creative director at CreativeFeed in New York. At Omnicom Group’s Doremus, where he started yesterday, he becomes co-ecd, reporting to worldwide president Howard Sherman.
Kemp, an art director by trade, will divide client responsibilities with Neill, a writer, according to Sherman. Both will set creative standards at the New York-based shop.
The hire is designed to deepen the business-to-business agency’s creative bench as it adds new clients, Sherman said.
“The definition of great work is being redefined” beyond just creating ads that stand out in a particular category, Sherman added. “The total definition is that, coupled with, ‘How does our work help clients engage with their customers in a meaningful way?'”
The office’s creative department employs about 20 staffers. Clients include Hewlett-Packard, Deutsche Bank, Knight Capital Group, Morgan Stanley, Office Depot, Quintiles and Russell Investments.
Kemp’s brand experience ranges from Plantronics and Wines of Bordeaux at CreativeFeed — an independent digital shop where he spent eight months — to Cingular/AT&T at Omnicom Group’s BBDO in Atlanta, where he was chief creative officer from 2005-09.
Earlier in his career, Kemp was a worldwide cd at Havas’ Euro RSCG in New York, where he worked on Intel and MCI.
Doremus’ hire comes after a yearlong search, which came down to three final candidates, said Neill. “He’s extremely restless creatively and has made a lot of interesting moves to really be fast-forward,” Neill said.
At CreativeFeed, for example, Kemp became versed in social media tactics, specifically “starting a campaign from that point of view rather than a paid media perspective,” he said.
Kemp described b-to-b advertising as an “exciting new area for me” and said he looked forward to having the “ear of the C-suite” at Doremus’ clients.