Marconi Ads to Make 1st U.S. Connection

British Telecom’s 1st Effort for America to Debut in 2000
NEW YORK–Marconi, a global telecom formerly known as General Electric PLC, will launch its maiden voyage into the U.S. market Dec. 8 with a business-to-business print campaign.
Marconi will follow up with a series of visually oriented spots in January. The company’s agency of record is Athorn, Clark & Partners, New York, which specializes in high-tech clients.
“We’re well established in Europe, but the U.S. has been a big gap in our geographical coverage,” said Tim Simpson, Marconi marketing director.