Marcoccia Exits Winkler

Pat Marcoccia, partner, vice president and executive creative director at Winkler Advertising, resigned last week over what he called “philosophical differences” with president and chief executive officer Agnieszka Winkler.
Marcoccia had been a partner at the agency for less than two years.
“I think I’ve done all that I can at the agency,” said Marcoccia. “This is something I’ve been thinking about for quite a while. I just feel that Agnieszka and I have very different business philosophies.”
Marcoccia said he is talking to agencies in the Bay Area about future creative positions.
Winkler said Marcoccia “will be missed,” adding that he had helped to bring several quality staffers to the shop. Those additions, especially in the shop’s creative department, meant there was “probably less for Pat to do here,” Winkler said.
As a result of Marcoccia’s departure, John Migiliaccio last week was promoted to vice president and creative director. Joseph Cianciotti was elevated to vice president and group creative director, according to Winkler.
Also, Andrew Hyett, former principal of the now-defunct San Francisco agency Hyett, Broadbent & Heimbrodt, is working on a project basis for Winkler, she said.
Hyett recently wrapped up a brief stint at Goldberg Moser O’Neill, where he worked on the agency’s Coca-Cola business.
“Andrew is helping us restructure and is assisting us with some new business pitches,” Winkler said.
Winkler added that she will also consider adding new partners.