Marchfirst Files For Chapter 11

Even as marchFirst marches toward closure, having filed for Chapter 11 bankruptcy protection on Thursday, the Chicago-based e-consulting firm was tying up loose ends in its continuing effort to sell off core assets.

MarchFirst’s 40-member Salt Lake City office has completed a buyout and renamed itself boede&partners. Led by industry veteran Dave Boede, who now serves as president, boede&partners clients include WebMiles, Volera, Campus Pipeline and Electron Economy. The agency plans to serve B2B and B2C companies throughout the United States.

“Every one of our clients is making the transition with us,” said Boede. “Over the past few years we have coalesced into a truly integrated team that knows how to break down the barriers between isolated marketing programs.” Boede said the shop would focus on building integrated marketing programs from elements such as brand strategy, customer segmentation and profiling, offline and online advertising, and media planning and placement.

Boede&partners’ management team includes six partners: Merri Lee Barton, media services; Lori Feld, customer relationship marketing; Steve Grigg, creative director; Kelly Hindley, brand intelligence; Scott Kempema, client services; and Arthur Watson, finance and operations.