Marc Lucas, most recently executive creative director of Razorfish, N.Y., has been named the new chief creative officer of MDC Partners’ Kirshenbaum Bond Senecal + Partners. He takes over from co-founder Richard Kirshenbaum, who remains co-chairman of the agency.
Lucas’ arrival on Jan. 4 is a “keystone of a larger strategic plan to reinvent the shop” as a technology-driven, integrated creative agency, KBS+P said. As CCO, Lucas will oversee creative output for all agency resources including interactive CRM shop Dotglu, The Media Kitchen, LIME pr + promotions and direct and digital unit Company C.
Under Lucas’ leadership, Razorfish was named digital global lead agency for Unilever’s Axe brand and digital lead for Mercedes-Benz USA. The agency also won creative assignments from Forest Labs for Lexapro; from Shering-Plough for Nasonex brand building work for The Travel Channel; assignments from The Seibel Foundation, including The Meth Project; and social media and broadcast work for Panasonic’s Toughbook brand. In addition, the agency made Ralph Lauren’s Rugby brand’s first iPhone app and touch-screen window display and pushed into television advertising and long-form video content for All laundry detergent.
“Technology is a huge part of architecting marketing and communication solutions for clients that are both innovative and highly accountable so we wanted a world-class chief creative officer with top credentials in the tech world and beyond,” Lori Senecal, KBS+P president, CEO said in a statement. “Both Richard and I strongly believe that Marc is the ideal person to advance our mission.”
Prior to Razorfish, Lucas was at SS+K, N.Y., where he won and worked on Song Airlines, Delta Airlines and the New York Knicks, and was cd on The Lance Armstrong Foundation and Blue Cross Blue Shield. At SS+K he expanded his expertise into games, events, digital, mobile and more. Prior to that, he was an ecd at D’Arcy Hong Kong and ecd at Ogilvy Philippines. He has also been a copywriter at Ogilvy New York, Chiat/Day New York and The Ball Partnership in Hong Kong.
“This is an amazing opportunity to knit together my successes at large and small agencies, traditional and digital, both in the U.S. and internationally,” Lucas said.
Lucas is Senecal’s first senior hire since the former president of McCann Erickson New York was named to the top job at KBS+P in August.
Marc Lucas was initially misidentified in this story. Adweek regrets the error.