Marc Keys on Checkers' Speed

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The basic need to eat and the more modern desire to do it quickly are the simple premise of Marc USA’s debut ads for Checkers Drive-In Restaurants.

Television spots in the $10 million campaign are tagged, “You gotta eat.”

“People just don’t have time, and there’s times when they just want a good, fast bite,” said Ed Fine, executive vice president and chief creative officer at the Pittsburgh shop.

“No matter how many soccer moms, no matter how many kids they have to pick up, no matter the stress and strain in your life, you still have to eat.





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