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MARC USA takes a page from Mad magazine, literally, in a campaign backing a new section of the Chicago Tribune.
The Chicago shop’s print ads for the Tribune’s “Q” section, which is intended as a pro vocative and more relevant read for a youthful audience, can be folded to reveal a new message like the back page of Mad.
For example, one execution shows a couple on opposite ends of a couch above the headline, “Something to consider when you have nothing to talk about.”
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