MARC Ads Push Tribune Tabloid Aimed at Youth

The Chicago Tribune’s effort to reach younger readers, a daily tabloid called Red Eye, will be backed by a print, outdoor and mass-transit campaign from MARC USA that urges urbanites to “See red.”

Bright red ads for Red Eye that break on Nov. 15 use a quirky, soft-sell approach with headlines such as, “Surprising. In a y’know,-a-leopard-thong-doesn’t-look-half-bad-on-me kind of way.”

“See red,” the ad reads below that. “Catch a glimpse at newstands daily.”

“I don’t think we’re trying to tell people what to do.