MapQuest, Google Form an Alliance

SAN FRANCISCO MapQuest has entered into an agreement with Google to include some of the search-engine company’s paid or “sponsored” links on its site.

The 26 million monthly users of MapQuest will now begin seeing relevant paid Google listings for entertainment, lodgings, restaurants and events when they request maps and directions. The partnership takes effect today.

Although terms of the deal were not disclosed, MapQuest, based in Denver, Colo., will share the advertising revenue when visitors click on a sponsored link from its site, the companies said.

MapQuest, a wholly owned subsidiary of America Online, provides mapping, routing and location services on the Web. An estimated 300 million MapQuest maps and directions are printed by users every month.

Google has about 130 partners for its various services.