Mandalay Eyes Content

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Mandalay Entertainment Group’s creation of a new “content marketing company” offers another twist in the developing relationship between advertisers and en tertainment pro viders—one that seems strikingly different from the approach used by advertising and talent agencies.

Mandalay Branded Entertainment plans to team up with an advertiser and create original content the sponsor would then own.

The group’s president and CEO, Scott Mednick, said creating a TV show is a better investment for clients than trying to reach consumers through ads.



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