Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES-Hollywood production company Mandalay Entertainment has launched a new company called Manadalay Branded Entertainment to develop entertainment content and provide marketing services for advertisers, chairman Peter Guber said. The new company will create original programming for advertisers and work with corporate partners on Mandalay Entertainment projects. Scott Mednick, founder of Los Angeles-based ad agency The Mednick Group and a former exec of interactive marketing shop THINK New Ideas, has been named president and CEO.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in