Mandala Bank Ads Take Flight

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The Mandala Agency is letting a variety of Oregon locals, including one of its rare birds, deliver the homespun message of a local bank.
The Bend, Ore., shop has used images of Klamath First Federal’s white pelican mascot before. But the bird is front and center in new print and TV ads, chatting with Oregonians about the value of personal service and old-fashioned business style.
“You know what really burns me? All this e-mail and voice-mail and touch-tone everything,” says an older man in one print ad.

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