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BOSTON Blue Raven is seeking to better compete in the crowded multimedia products field with some help from independent shop Manasian Inc., which is helping the client launch a line of products and accessories.
The agency in Waltham, Mass., has created package design and point-of-purchase materials for the company’s MediaMate 7000 Series player (that records video and audio and stores movies, photos and music), as well as its iPod and PSP accessory offerings.
“Packaging in this category is very important because it needs to help sell the product right at point of purchase.
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