Management Shuffle at BBDO West

LOS ANGELES Tom Hollerbach is stepping down as president and CEO of the West Coast operations of Omnicom Group’s BBDO, the agency confirmed.

There will no longer be a president-level executive on the West Coast. Hollerbach’s duties heading up BBDO’s Los Angeles and San Francisco offices will be taken over by Peter Sherman, who becomes managing director.

Sherman joins BBDO’s West Coast operations from its New York headquarters office, where he was a senior account director and oversaw the DirecTV account. Sherman, 42, will be based in San Francisco.

Andrew Robertson, president and CEO of BBDO Worldwide, said that Sherman “will be moving … to take over some of Tom’s client responsibilities.”

An agency representative said the move comes as a result of consolidating the management and processes of BBDO’s New York and West Coast shops for “better collaboration between offices.” Resource management, administration, profit planning and performance and IT are now being unified under the New York P&L, the rep said.

The agency said Hollerbach, 46, who could not immediately be reached, would stay on through mid-September to help oversee the transition. Robertson said in a statement that the agency is “looking for opportunities for [Hollerbach] elsewhere in the group.”

BBDO West, with 100 staffers at its two locations, handles Visa business card, Gallo brands, Air New Zealand, Pioneer mobile products, and has recently contributed to the agency’s new Mitsubishi Motors North America account.

The West Coast and New York offices already have a working relationship on Visa and Mitsubishi, as well as the DirecTV and Masterfoods accounts. Both offices will now report to John Osborn, president and CEO of BBDO in New York, and David Lubars, the agency’s North American CEO and chief creative.

—with Kathleen Sampey

This post was updated to include Andrew Robertson’s comments.