For ‘Man, Woman Or Moose’

You see them on television. You see them in court. About the only place you haven’t seen the Dallas Cowboys lately is at your front door, but that may be changing.
A promotion created for Pizza Hut and Texas Stadium will have game tickets personally delivered to winners by Dallas Cowboys players, cheerleaders and other celebrities.
The promotion, created by TLPartnership in Dallas, will offer 150 pairs of tickets to people who call in orders to Pizza Hut. An unspecified number of winners will receive the celebrity treatment.
A 15-second TV spot created by TLP plugs the promotion, with an appearance by Dallas Cowboys fullback Daryl “Moose” Johnston. A voiceover explains, “Anyone can win-man, woman or moose.” The commercial ends with the tagline, “Let Pizza Hut deliver you to Texas Stadium.”
TLP’s work is being shown in tandem with a 15-second delivery spot created by lead agency BBDO, New York. The spot is airing in Texas markets including Dallas, Houston, Lubbock and Abilene. -Steve Krajewski