Malternative Orders Tom, Dick & Harry

CHICAGO Malternative beverage maker Mike’s Hard Lemonade has tapped independent agency Tom, Dick & Harry Advertising here to handle its integrated and retail marketing, the shop confirmed.

“I’m thrilled to be working with Tom, Dick and Harry. We’ve been impressed with their work from the moment we first met,” said Kevin McLaughlin, the company’s vp, marketing, in a statement. “We look forward to top notch trade marketing efforts.”

The agency will be working on the Seattle-based company’s current products (including hard lemonade, hard lime and hard ice tea), as well as upcoming new product introductions.

Billings on the integrated and retail marketing account were not disclosed.

In February, the company awarded its $15 million consumer advertising account to Margeotes Fertitta Powell, an MDC Partners unit, after a review. That New York agency, a poor performer for more than a year, is being fused with another MDC holding, Kirshenbaum Bond + Partners.