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BOSTON Waggener Edstrom Strategic Communications has purchased Maloney & Fox, a consumer-focused marketing company in New York.
“We have been doing consumer PR for 20 years, but we wanted to expand our capabilities [in that area],” said Katie Kemp, evp at the independent Portland, Ore.-based Waggener Edstrom. “We loved the idea of having a New York presence.”
Both agencies will maintain their distinct brands and leadership teams. Founding partners Brian Maloney and Margie Fox are co-presidents and executive creative directors.
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