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DALLAS Digital Lifestyles Group will promote computers designed for teens through advertising and display stations in malls in a deal with real estate operator Simon Brand Ventures, the company said.
Austin, Texas-based DLG developed the hip-e brand computer and related electronic products for the youth market. Most sales are online, but the company said it plans to expand its marketing through the mall stations.
“During our initial research we asked teens where they would like to see and learn more about hip-e and they responded, ‘the mall,’ ” said Annie Bacon, vice president of marketing at DLG.
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