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Malibu Caribbean Rum joins the Association of Volleyball Professionals’ Crocs Tour, a beach volleyball competition touring across the U.S. through late September, as the official and exclusive spirits sponsor.
“Volleyball and Malibu are a natural partnership, given the evocative nature of both in elevating the summer experience,” said Lisa McCann, senior brand manager, Malibu Rum, in a statement. “We feel this partnership is perfectly aligned with Malibu’s vibrant and energetic island spirit, and is a fantastic opportunity for the brand to engage and sample consumers in a relevant environment.”
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